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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just concluded a project and I have come to the conclusion that open rates are vanity metrics!
If your email automation is working, you won’t care about opens.
You’ll care about what changed after the email fired.
Did they:
– complete the lesson
– return to checkout
– upgrade
– stop ghosting
Email marketing celebrates sends.
Email automation measures decisions.
That difference is why some inboxes print revenue
and others just look busy.
Exactly
An email isn’t successful because it was opened, it’s successful because it moved someone to act.
Make Learning Easy
People should never feel lost inside a course.
Use clear module names.
Keep lessons in order.
Add downloads where needed.
Simple learning creates better results.
Great work
Every Lesson Needs One Goal
Don't teach five things in one lesson.
Teach one thing.
Explain it well.
Then move to the next lesson.
Students learn faster when each lesson has one clear goal.
You are right
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