Which size selector feels clearer and easier to use when choosing a bouquet? #Ecommerce #UIDesign #UXDesign #ABTesting

Icon cards for me, bouquets are such a visual purchase that a scannable icon beats reading "small/medium/large" every time. Did the compact chips version convert worse in testing, or are you still gathering data on that?

“Or similar” leaves a lot to the imagination.

A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.

I kept that message big and direct, with the cars up close and enough pink to make you look twice.

The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.