A few snippets from a project I’ve been working on recently.

Knotty is a modern gift shop that focuses on warmth and connection. The goal was to balance a clean and geometric layout with deeply human elements. The main goal was to create a versatile and scalable identity system that represents the concept of connection (symbolized by the ribbon and the "knot") without creating visual clutter.

Fellow designers and strategists, what do you think of this visual direction?