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The problem isn't always the landing page.
Sometimes it's the journey leading to it.
Cold traffic doesn't always arrive ready to buy.
They need context.
They need proof.
They have objections.
They need a reason to believe.
That's where I use listicles as part of the customer journey.
Problem → Education → Trust → Proof → Product
Every section is designed to answer the next question in the visitor's mind.
Because I'm not trying to give brands another page.
I'm building an experience that helps turn existing traffic into buying intent.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Vestris — from ratified contract to closing-ready, on autopilot
Just wrapped one-week sprint designing the landing page for Vestris, a YC S26 startup automating mortgage title & closing work. Sharing the process because a few things about it were genuinely different from a typical SaaS landing page project.
The brief
Vestris automates the unglamorous middle of a real estate closing — chasing documents, prorating taxes, drafting closing disclosures, coordinating between lender/agents/title company. The founder wanted the site to feel "homey," not like enterprise software — because the buyers here are mom-and-pop title companies, not enterprise IT departments.
Process
2 hero concepts tested in parallel (a quieter parenthetical headline vs. a bold full-width one), each with copy variants, sent as a single comparison sheet rather than one "final" direction — let the founder react to real trade-offs instead of guessing what I meant.
Redesigned the site's core interactive block — an 11-step "how it works" breakdown — three separate times based on live feedback: first a desktop accordion, then a mobile-specific pass (accordions don't compress well under ~380px), then a full restructure into a 2×2 grid after the client flagged the original zig-zag layout for being "repetitive and too long to scroll."
The illustrated hero background (watercolor countryside, cottage) needed to dissolve into the brand's cream background at the edges — but a standard blur/gradient looked flat next to the painterly art style. Built a small custom tool (canvas + JS) that applies ordered Bayer dithering to fade the illustration into the background color pixel-by-pixel instead of blending — it reads as grain, not gradient, and matches the hand-painted texture instead of fighting it. Turned it into a reusable tool with adjustable fade area, blur radius, dot size, and a transparent-overlay export, so it's not a one-off script.
Figma for design, Framer for the build, custom canvas/JS tooling for the image-edge treatment, Midjourney for the base illustrations.
vestris.ai — live now.
I honestly clicked because I saw your name. The process was just as interesting as the final result.
Which option will you choose and why?
Lucra: How it works Section Exploration
35 voted
76%
11 voted
24%
46 votes
Closed
A looks Good
Exploring two identity directions for Lumena Practice—a proactive healthcare brand designed to make care feel personal, clear, and achievable.
Both directions combine wellness with forward movement, but communicate the idea differently:
A — A minimal four-petal symbol that feels calm, modern, and expansive.
B — A softer floral mark with a subtle healthcare cross, creating a more immediate connection between human wellness and clinical care.
The goal is an identity that feels warm and reassuring, with the credibility of healthcare and the polish of a premium digital experience.
Which direction better balances warmth, wellness, and healthcare credibility—A or B?
9 voted
47%
10 voted
53%
19 votes
Closed
B for me. The healthcare cross adds instant clarity while still feeling warm.