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B2B lead generation research for Digital Marketing Agencies in Los Angeles, USA. Manually and professionally arranged in Google Sheets.
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Most dashboards fail before they are even built.
Not because of bad charts.
Not because of wrong formulas.
Because the data underneath is structurally broken.
Here’s what I see often in small businesses:
• Dates stored as text
• Multiple columns for the same metric
• Inconsistent naming (Revenue / Sales / Total Sales)
• Manual copy-paste every week
• No clear data flow
Then they ask:
“Why doesn’t this dashboard update properly?”
A dashboard is just a mirror.
If the data structure is messy, the reflection will be distorted.
Before I build any report, I focus on 3 things:
Standardized column logic
Single source of truth
Repeatable data flow (no manual dependency)
Clean structure → Reliable metrics → Better decisions.
If your reporting feels fragile, the issue usually isn’t Excel.
It’s the foundation.
Completely agree. Dashboards amplify whatever foundation they sit on — messy data → misleading clarity. Standardization and single source of truth are massively underrated.
:"Market Research Report - Industry Analysis"
Strong structure — especially the competitive landscape framing. Curious: did you build this primarily for presentation or decision-making? I’ve noticed research decks often look great but aren’t always built for ongoing data updates.
More Leads, Less Money Stress
Accounting Wise asked me to redesign their main landing page to bring in more qualified leads from across the UK.
Their challenge: many services, many audiences, but one crowded page. I simplified the story around three things who they help, what it costs, and why they’re trusted.
One UX choice I loved: colour‑coded service blocks so each audience can find their section fast. Curious how a clearer story can make your site sell more?
Message me and let’s explore your project.
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