NICOLAS OMONAYAJO
CRM EXPERT , SOCIAL MEDIA MANAGEMENT, LEAD GENERATION
New to Contra
NICOLAS is ready for their next project!
GoHighLevel Email Nurture Campaign for Booked Leads
This project focused on creating a strategic email nurture campaign in GoHighLevel for prospects who booked a consultation call for an Amazon Full Service business. The objective was to keep leads engaged before their scheduled appointment, build trust, and increase the likelihood of converting booked calls into paying clients.
Project Objectives
Create an automated email sequence for newly booked leads.
Deliver valuable educational content before the consultation.
Build credibility through actionable Amazon growth insights.
Maintain engagement with timed follow-up emails.
Increase appointment attendance and conversion rates.
Track campaign performance using email analytics.
Campaign Flow
Email 1: Immediate confirmation with an Amazon growth toolkit after the call is booked.
Email 2: Sent 3 hours later, providing additional optimization resources and valuable insights.
Email 3: Delivered the next day, showcasing real-world examples of successful Amazon listing optimization.
Email 4: Final follow-up highlighting predictable strategies for scaling within the Indian Amazon marketplace.
Key Features
Automated email sequencing
Strategic delay scheduling
Personalized lead nurturing
Educational, value-driven email content
Performance tracking for opens and clicks
CRM integration for seamless contact management
Optimized pre-sales communication
Tools & Platforms
GoHighLevel (GHL)
Email Marketing Automation
CRM Campaign Management
Lead Nurturing
Customer Journey Automation
Email Analytics & Reporting
Results
The campaign created a consistent and professional communication process that kept prospects engaged between booking and their consultation. By delivering relevant educational content at the right time, the automation strengthened trust, improved lead quality, reduced no-shows, and supported higher conversion rates from booked calls to paying clients.
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Landing Page Design & Conversion Optimization
This project involved designing and developing a clean, high-converting landing page for a digital cookbook brand. The objective was to create a seamless customer journey that showcases the product, builds trust, and encourages visitors to complete their purchase.
Project Goals
Design an engaging and visually appealing landing page.
Present the cookbook with compelling product imagery and persuasive copy.
Highlight customer transformations and testimonials to build credibility.
Organize recipes and features in an easy-to-browse layout.
Optimize the checkout flow to improve conversions and reduce drop-offs.
Ensure the page is fully responsive across desktop, tablet, and mobile devices.
Key Features
Modern, conversion-focused UI design
Clear call-to-action buttons
Product showcase with feature highlights
Social proof and customer testimonials
FAQ section to address buyer concerns
Streamlined checkout experience
Mobile-friendly responsive layout
Results
The final landing page delivers a professional shopping experience that helps visitors quickly understand the product's value, builds confidence through social proof, and guides them toward making a purchase with minimal friction.
Tools Used: Figma, HTML, CSS, JavaScript, Responsive Design, Conversion Rate Optimization (CRO), UI/UX Design.
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CRM Automation & Course Access Workflow
This project involved designing and implementing an automated CRM workflow that manages customer onboarding, course enrollment, and access expiration after a successful purchase. The automation eliminates manual administration while ensuring customers receive the correct course access at the right time.
Project Objectives
Automate course delivery immediately after purchase.
Apply customer tags for segmentation and future marketing.
Grant access to multiple digital courses automatically.
Schedule access expiration based on membership duration.
Remove course access once the subscription period ends.
Create a seamless customer experience with zero manual intervention.
Workflow Overview
Triggered automatically when a new sale is made.
Applies purchase-specific tags for segmentation.
Enrolls customers into the purchased courses with full access.
Waits until the predefined expiration date.
Automatically revokes access to all associated courses after the membership period expires.
Maintains clean customer records through automated tag management.
Key Features
CRM automation
Course enrollment automation
Customer tagging and segmentation
Membership lifecycle management
Timed automation using wait conditions
Automatic access revocation
Hands-free digital product fulfillment
Tools & Platforms
GoHighLevel (GHL)
CRM Automation
Workflow Builder
Membership & Course Management
Trigger-Based Automation
Customer Segmentation
Results
The completed workflow significantly reduced manual workload, ensured accurate and timely course access for every customer, minimized administrative errors, and delivered a smooth customer journey from purchase to membership expiration. The automation improved operational efficiency while providing a reliable and scalable system for managing digital course memberships.
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Landing Page Design & Conversion Optimization
This project involved designing and developing a clean, high-converting landing page for a digital cookbook brand. The objective was to create a seamless customer journey that showcases the product, builds trust, and encourages visitors to complete their purchase.
Project Goals
Design an engaging and visually appealing landing page.
Present the cookbook with compelling product imagery and persuasive copy.
Highlight customer transformations and testimonials to build credibility.
Organize recipes and features in an easy-to-browse layout.
Optimize the checkout flow to improve conversions and reduce drop-offs.
Ensure the page is fully responsive across desktop, tablet, and mobile devices.
Key Features
Modern, conversion-focused UI design
Clear call-to-action buttons
Product showcase with feature highlights
Social proof and customer testimonials
FAQ section to address buyer concerns
Streamlined checkout experience
Mobile-friendly responsive layout
Results
The final landing page delivers a professional shopping experience that helps visitors quickly understand the product's value, builds confidence through social proof, and guides them toward making a purchase with minimal friction.
Tools Used: Figma, HTML, CSS, JavaScript, Responsive Design, Conversion Rate Optimization (CRO), UI/UX Design
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