Submarine 2026 — Packaging Design & Art Direction Submarine is a popular specialty coffee roaster and they focus on high-quality coffee beans, playful coffee experiments, and educational content. Submarine planned to launch two new beverage categories: coffee lemonades and fruit-infused coffee drinks, while expanding the brand identity. My goal was to create a packaging system that catches customer's eye with it's bright, fresh, and energetic appearance. The system was designed to work across multiple SKUs and packaging formats. A flexible layout allows each drink to have its own visual identity while maintaining strong brand recognition throughout the collection. Through this project Submarine received a cohesive visual identity that differentiates the brand from competitors and creates an instantly recognizable presence across packaging and promotional materials. Thank You! 😊