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• Mar 27
Why is there no award show just for logos and branding? 🤔
Like seriously… how are people just scrolling past this masterpiece without even a repost? ðŸ˜
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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really like the style here and the concept overall
Your rebrand isn't going to fix your pipeline.
I've sat in the kickoff call where a founder says it out loud: "Our brand doesn't match the product anymore, and I think that's why deals are stalling."
Sometimes it's true. Most of the time, the brand is the one thing they can control when the harder stuff feels stuck.
Here's the test I run before I'll take the project:
If your sales team started saying a sharper version of your positioning tomorrow, would deals move? If yes, you don't need a rebrand. You need a messaging fix and a website that actually reflects it.
A real rebrand is for companies at an inflection point: new category, new buyer, new stage, new product surface area. Not companies with a slow quarter.
The reason most rebrands don't move the needle is that they were never the bottleneck. The brand got blamed for a positioning problem, and six months later the logo is prettier and the pipeline looks the same.
Strategy before aesthetics. Always. Even if it means telling a client they don't need what they came to buy.
I've turned down more "rebrands" in the last 12 months than I've taken. It's the most counterintuitively good thing I do for my pipeline.
Not everyone is willing to turn down work for the greater good of the project as a whole. Love your commitment to integrity 🙌
Shipped another Framer + brand / logo re-design in 1 month time.
Want to build your own Framer websites as designer? Start here
Amazing job!
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