Last week, I created Poco A Poco, a concept identity system for a Venezuelan street-food truck in New York. The project was made for a competition raising donations for families affected by the earthquakes in Venezuela. This sat close to home. I have family who were there during the earthquakes, and who are now part of rescue teams helping to find people beneath the rubble. Poco a poco means “little by little.” That phrase became the heart of the project. Food discovered bite by bite. Recipes carried between generations. A migrant community building new ties in a different city. The identity grew from three ideas: origin, adaptation and community. Research into San José de Barlovento and Afro-Venezuelan culture shaped the direction. I wanted the system to feel immediate from the street and richer the closer you get. Little by little. Bite by bite. View the full project here: https://jeremiahhaastrup.com/work/poco-a-poco

Great looking identity!