Onyx Rose is a brand identity concept based on my online persona. I created the logo to reflect a balance of softness and edge through bold typography and a stylized rose mark. The visual direction is rooted in a monochrome, high-contrast aesthetic that feels modern, wearable, and adaptable across multiple branded applications.

This mockup demonstrates how the identity can extend into a cohesive merchandise system, including merch boxes, shopping bags, hang tags, apparel graphics, and garment labels. The project was created to show how a logo can function as part of a larger brand world rather than as a standalone mark.

Services shown: logo design, brand identity, typography, creative direction, and packaging/merch design.