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Project: Shopify Product Description - TechGadget X1 Wireless Earbuds
What I did:
The client had boring specs: "Bluetooth 5.0, 20hr battery". I rewrote it into benefit-driven copy that sells the feeling, not the features.
Result:
Focus on the problem: "Tired of earbuds dying mid-gym?"
Then the outcome: "20-hour battery = 5 days of workouts without charging. IPX7 sweatproof. Tap once to skip, twice to call."
This description is built to increase add-to-cart rate for Shopify stores.
My role: Copywriter - Product Page Conversion
Tools: Shopify, Google Docs
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Project: Fitness Tracking App — Full Mobile UI
The brief: Design a fitness app that keeps users motivated and consistent not just on day one, but through week six.
The thinking: Most fitness apps lose users in the first two weeks. Not because the workouts are bad because the app stops feeling rewarding. I designed around three moments that matter most in a user's day.
Morning (Home screen): The user opens the app before a workout. They're looking for motivation. The home screen leads with achievement details, including calories burned and steps taken, before showing what's left to do. Win first, gap second.
Planning (Workout Library): Too many choices create paralysis. The library screen has one prominent primary action "Create Workout Plan" before opening up into the full catalogue. One clear next step always visible.
Accountability (Challenge screen): Individual motivation fades. Community motivation compounds. The challenge screen shows personal progress (58% complete) alongside 15,000 other participants and a structured weekly schedule. It makes the commitment feel shared, not lonely.
Design decisions:
→ Orange accent throughout energetic, warm, action-oriented without being aggressive
→ Progress rings over bars feels personal, like a wearable device
→ Real photography in workout cards makes the next session feel tangible
→ Community section on the home screen social proof built into daily use
Tools: Figma
Deliverable: Full app UI across home, library, challenge, and community screens
Open for mobile app UI and product design projects. Send me a message to talk about yours.
The "win first, gap second" philosophy for the home screen is smart framing. Leading with what the user has already done before showing what's left changes the emotional tone of opening the app. Progress rings over bars is also the right call for something this personal.
Just wrapped up a complete custom UI/UX overhaul for a premium botanical skincare brand, 'Shabby Booth'! 🌿
Instead of using heavy third-party apps that slow down performance, everything was custom-coded natively using Liquid, HTML, CSS, and JavaScript.
To improve customer engagement and storytelling, I custom-coded a dynamic collection grid that strategically injects an 'Our Story' narrative card after 3 products, a quote card after 4 products and a key 'Ingredients' card after 9 products. Clean code, zero app bloat, and a premium shopping experience. 🚀
What features are you currently building natively in Shopify?
This is such a strong project. Everything feels purposeful and well executed.
HIGH-CONVERTING SHOPIFY STORE DESIGN
I built a complete Shopify store for dropshipping and affiliate products that are simple to use, easy to manage, and designed to help customers buy without confusion.
The main goal was to create a clean store that looks good, works well on mobile, and makes it easy for visitors to go from seeing a product to buying it.
What I did:
-Created the Shopify store from scratch
-Designed a simple and clean layout
-Added and organized products into collections
-Wrote and arranged product pages in a way that is easy to understand
-Set up navigation so customers can find products quickly
-Made sure the store works well on mobile phones
-Added basic trust elements to make the store look reliable
-Set up a simple checkout process to avoid drop-offs
-Structured the store for both dropshipping and affiliate products
Result:
A clean and easy-to-use Shopify store that is ready for traffic and built to help turn visitors into customers.
great design
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