Illustrations grab attention. Text explains what you're looking at. It's that simple. A good illustration can communicate most of the intent before the user even reads the text. So instead of using illustrations just to make a section look good I designed them to visually explain what the product does and what the user is looking at. The idea was simple: Show the intent visually. Use the text to add context. When the illustration and copy work together, users can understand the concept without having to read through a wall of text. This is the idea behind my “How it works” design concept.