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Naming, logo, identity, web, UX/UI, print and social for OVERDUB, a Berlin recording studio by day and a bar with an open stage by night.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
What should a beekeeping website explain before asking someone to choose a hive?
For Bee Girl, I designed and built a complete Shopify website around a clear journey: meet the colony, understand what’s inside a nucleus hive, compare the options, and connect with the beekeeper.
Honey yellow, hive black, warm cream, and bold typography bring the same visual language across desktop and mobile layouts.
One design decision that ties it together: the page explains the colony and its five frames before introducing the hive-quantity choices. Education gives the product selection context.
I handled the complete website project for the client through Fiverr, using Shopify. This video walks through the homepage.
Which would you explore first—the hive options, field classes, or the beekeeper’s story?
Explore the full Bee Girl case study: https://contra.com/p/WqNFR67b-bee-girl-shopify-website-design-for-beekeeping
If you’re building a Shopify website for a specialist business, I’m available for website design and development projects.
I'd open the hive options first, but only because the colony section already told me what I'm buying. Explaining the five frames before the quantity choice is a smart order. Teaching before asking someone to choose is so underrated in Shopify stores.
We kept zooming in on a planet until it didn't fit on the phone.
A ringed gas giant grows until it fills the whole screen and lands on a deep boom. It's drawn in text characters, one per cell, against black space.
It's 11 seconds, and the sound is ours too.
What should we fly past next?
The whole code garden: https://contra.com/p/oRob3r7o
https://givemeprompts.com/lab/
Vextro was not born out of a business plan. It was born out of dissatisfaction with a marketing industry focused on selling itself, not its clients. With the mission to challenge mediocrity and the comfort zone, its visual identity project was conceived as the materialization of this revolt.
The core challenge was to translate values such as rupture and restlessness into a cohesive and functional visual system. Vextro needed an identity that not only set it apart but also acted as a declaration of war against generic, predictable, soulless marketing.
At the center of this identity lies a logo that is, in itself, a manifesto. Its modular and deconstructed structure, with an inverted italic, represents a deliberate movement against the current. It is not just stylized typography; it is the visual embodiment of our philosophy: break the standard to unlock growth.
The visual system is built on strategic, not aesthetic, decisions. The color palette is led by blue, chosen as the color of rivalry, standing in direct opposition to the industry’s big players. Black serves as an amplifier, adding weight and authority to the message. The primary typeface, was selected for its ability to create tension, combining stable characters with disruptive alternates that echo the identity of the logo.
Every supporting element was extracted from the DNA of the logo itself. Graphic assets are deconstructed fragments of its letters, used to command layouts with the same disruptive energy as the brand. The photographic style reinforces this vision, capturing restlessness through dark environments, blue lighting, and intentional motion blur.
This visual identity is not just a set of rules and elements. It is the operating system of a brand built to be a force of provocation. In every detail, Vextro communicates its purpose: to reject “good enough” in the pursuit of the extraordinary.
Really bold direction for Vextro.
