The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Hook style vertical Reel created for Fujifilm, opening with a scroll-stopping headline, paired with direct-to-camera delivery. Designed to spark curiosity and drive watch-through in the first few seconds the critical window for short-form content retention.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
What actually creates activation in a focus product?
🛡️ A - Protection-first
The user immediately sees what the system will remove from their path: notifications, Slack, calendar conflicts & other likely interruptions
⚡ B -Preparation-first
The product first creates a sense of readiness for deep work: conditions are set, the focus window is clear, & the goal is defined
I’m less interested in which screen looks better
The real question is:
At what point does the user think, “Okay, this product can actually help me do better work”?
What creates a stronger activation moment — and potentially stronger retention?
🛡️A or⚡B
And one level deeper:
Should a productivity product sell users control over distractions, or confidence that they are entering the right conditions to do meaningful work?
23 voted
53%
20 voted
47%
43 votes
Closed
My gut says B wins on activation but A wins on retention. Protection feels urgent right in the moment, preparation is what actually makes someone open the app again tomorrow. Curious if your testing points the other way.
Branding for Corpus, a Pilates and physiotherapy studio. I developed a warm and contemporary identity focused on movement, wellbeing and a more refined, tactile approach to the brand across physical and digital applications.
Branding 🤩 😍
𝗙𝗿𝗼𝗺 𝘄𝗵𝗮𝘁’𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗱𝗿𝗼𝗻𝗲 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗰𝗮𝗻 𝗱𝗼 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗶𝗿.
I wanted to create a product video that actually gives the technology some personality.
For this concept, I took the viewer through different parts of a drone starting with the internal components and flight-control system, moving into the hands-on control experience, and ending with the drone in flight.
I used AI to create the visuals and brought the scenes together with cinematic editing, pacing, transitions, and sound to make the whole piece feel like one connected product story.
I really liked the contrast between the technical close-ups and the wider outdoor shots. It gives the video that “𝘀𝗲𝗲 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 → 𝗻𝗼𝘄 𝘄𝗮𝘁𝗰𝗵 𝗶𝘁 𝘄𝗼𝗿𝗸” feeling.
#AIVideo #AIVideoCreator #AICommercial #AIProductVideo #ProductVisualization #CinematicVideo #ProductFilm #DroneTechnology #DroneVideo #TechVideo #TechAdvertising #MotionDesign #VideoEditing #CreativeDirection #VisualStorytelling #AIContentCreator
Tell me what you think....which part of the video stood out to you most?
This is Nice the camera movement is incredible