AI Brand Film: Elevating Orthodontic Labs with PrecisionAI Brand Film: Elevating Orthodontic Labs with Precision
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Sam's avatar
Sam Andruszkiewicz
pro
• 18h
Just wrapped an AI brand film for a premium orthodontic retainer lab.
The brief was "make it feel like walking into an Apple Store." Bright, clean, precise. The kind of project where a single frame reading too dark kills the whole thing.
I researched their actual equipment down to the specific 3D printer model, laser cutter mechanism, and robotic wire bender they use in production. Studied manufacturer videos, spec sheets, and reference footage to make sure every machine, every material, every process step looked right. Not generic "lab equipment." Their lab.
The part nobody talks about with AI video: the generation is maybe 30% of the work. The other 70% is research, creative direction, prompt engineering, and knowing when to solve something in Premiere instead of fighting the AI for another 10 generations.
Client approved the final cut this morning.
aivideoGoogle FlowAI ArtCreative Direction
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