This hero video looks like a produced shoot. It's fully AI-generated.
Planner app concept we designed at the studio. We wanted the hero to feel light and effortless. People in hero sections work great for that. But clients rarely have good footage, and stock always looks dead.
So we experimented with AI. Generated the image with Nano Banana. Turned it into video with Kling. Zero production budget.
AI visuals are past the "looks AI" phase. Now it's about taste.
Would you ship this to a client?
Production-ready, yes. Strategy-ready, not yet. AI can generate the clip, but someone still has to know what the product needs to say.
I don’t lead with how much AI was involved, but I never hide it if asked.
Is AI finally good enough to shoot a product demo on its own, or human touch is still needed?
I generated a 20s product demo with Seedance 2.5 in a single take providing it with one product image reference and an example video transcript (posted in the comments).
Do you disclose...
Made some project page fixes on my Framer template in progress and made the project index page responsive before going to bed tonight.
To keep the UX feeling nice I added a scroll snapping effect to the project video panes so that they never appear only partially, but one pane at a time is always fully on screen as the user scrolls. 🔧