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branding assets exploration
The combination of high-contrast typography, modular layouts, and electric color accents gives the identity a strong editorial rhythm. It feels like a flexible asset system rather than a collection of one-off pieces.
The layered silhouette in “Self Talk” is my favourite detail. Such a fitting way to show an inner monologue.
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🐾 Recent Work | Brand Guide for Tails & Co.
Recently completed a brand guide for Tails & Co., creating a clear and cohesive visual foundation for the brand.
The goal was to bring all the important brand elements together into one practical guide — from logo usage and typography to colors, visual direction, and overall brand consistency. The result is a system that makes it easier to maintain a recognizable and professional identity across digital, print, and future marketing materials.
I focused on keeping the guide both visually polished and easy to use, so anyone working with the brand can understand how to represent it consistently.
Project: Brand Guide
Client: Tails & Co.
Services: Brand Identity • Brand Guidelines • Typography • Color System • Visual Direction
Another project where the goal wasn’t just to create a great-looking brand, but to build a visual system that can grow with it. 🐶
#BrandGuide #BrandIdentity #BrandGuidelines #BrandDesign #VisualIdentity #GraphicDesign #Branding #CreativeDesign #TailsAndCo
Sustainable brand identity project🌱
A brand can have great values, but if they aren’t communicated visually, they can easily get lost.
The goal of this project was to create a brand that feels natural, trustworthy, and distinctive on the shelf, while staying connected to the farm’s values.
The main challenge was finding the balance between looking organic and authentic without becoming visually generic.
This project taught me how much stronger a brand becomes when every visual decision has a purpose.
#brandidentity #branding #packagingdesign #logodesign #visualidentity
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