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🐾 Recent Work | Brand Guide for Tails & Co.
Recently completed a brand guide for Tails & Co., creating a clear and cohesive visual foundation for the brand.
The goal was to bring all the important brand elements together into one practical guide — from logo usage and typography to colors, visual direction, and overall brand consistency. The result is a system that makes it easier to maintain a recognizable and professional identity across digital, print, and future marketing materials.
I focused on keeping the guide both visually polished and easy to use, so anyone working with the brand can understand how to represent it consistently.
Project: Brand Guide
Client: Tails & Co.
Services: Brand Identity • Brand Guidelines • Typography • Color System • Visual Direction
Another project where the goal wasn’t just to create a great-looking brand, but to build a visual system that can grow with it. 🐶
#BrandGuide #BrandIdentity #BrandGuidelines #BrandDesign #VisualIdentity #GraphicDesign #Branding #CreativeDesign #TailsAndCo
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A brand can look beautiful and still feel forgettable.
For ÉLAN NOIR, I wanted the identity to communicate something more specific: elegance, mystery, and quiet confidence.
That meant looking beyond the logo and thinking about how the typography, color, layout, packaging and overall visual language could create one consistent feeling.
That’s how I approach brand identity and packaging design.
Not just making individual pieces look good, but building a visual system that gives a brand something recognizable to grow with. I’m currently open to working with founders and brands in:
→ CPG → Food & Beverage → Wellness → Lifestyle → DTC → Consumer products
Whether you're building a new brand, launching a product, expanding your SKUs, or refreshing an existing identity, I'd love to hear what you're working on.
What makes a brand instantly recognizable to you?
For me it's repetition of one non-logo asset — a crop, a paper stock, a specific shade — showing up often enough that people recognise it before they read anything. The low-key lighting is doing that job here; does it survive a retailer shooting the bottle on plain white?
I’ve been slowly updating all of our project imagery across a new website update and and our internal decks.
Logos are only a small fraction of what we do for clients now, but I still love starting there. They often set the tone for the wider identity, the visual language, and the story we’re trying to tell.
Also, pretty satisfying seeing some of my favourites all together on one page.
Nice