Sustainable brand identity project🌱 A brand can have great values, but if they aren’t communicated visually, they can easily get lost. The goal of this project was to create a brand that feels natural, trustworthy, and distinctive on the shelf, while staying connected to the farm’s values. The main challenge was finding the balance between looking organic and authentic without becoming visually generic. This project taught me how much stronger a brand becomes when every visual decision has a purpose. #brandidentity #branding #packagingdesign #logodesign #visualidentity