Designed a creator focused portfolio showcasing expertise in content strategy, audience growth, social media marketing, and short form storytelling. Included performance driven examples of viral TikTok content and brand aligned creative direction.
One page with brand, web and product UI together is a strong move. Clients see the range without clicking around. Rebuilding mine with AI coding tools taught me the same thing: the speed lets you spend the saved time on the case study writing, which is what actually wins work.
"Capturing light, emotion, and the moments you never want to forget." That line set the tone, and the layout follows it.
The hero is one motion-blurred portrait washed in red. The photographer's name runs across the bottom in a condensed white face, so large the screen cuts it off. The photo keeps its soft focus, and the name still reads first.
Thin grid lines split the page into narrow columns, and the small copy sits justified inside them. The loose photo gets a strict structure to lean on.
A single round red button with an arrow sits right on the letters and marks where to go next.
The heavy condensed white FLORENCE over the red portrait is bold, and keeping the same red across phone, laptop and type tile makes the case study read as one system. Did the red come from the photographer's own work, or was it your call?
I helped this poker team grow to 16,000 followers across all socials, organically.
Here’s how.
Instagram: The poker players my client signed already had their own communities. I came up with using Instagram’s Collab posts to leverage their communities, which brought in our first waves of followers.
YouTube: Big poker names brought viewers in, and production manager’s storytelling kept them watching.
Brand: Consistent thumbnails, identity and feel everywhere, so new followers stayed.
The result: In under 2 years, the team went from unknown to recognized at the highest stages of poker!
That’s the part I’m proudest of!