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๐๐ฉ๐ฌ๐ญ๐๐ ๐ ๐
๐จ๐จ๐ญ๐ฐ๐๐๐ซ - ๐๐จ๐ซ๐๐๐ซ๐๐ฌ๐ฌ ๐๐๐๐ฌ๐ข๐ญ๐ ๐๐๐ฌ๐ ๐๐ญ๐ฎ๐๐ฒ
Upstage Footwear is an online footwear store specializing in dance shoes for men and women along with accessories, exclusive products and sale items.
๐๐ก๐ ๐๐ก๐๐ฅ๐ฅ๐๐ง๐ ๐
The existing website had become difficult to maintain and was no longer performing as it should.
It was built on an older theme using the Redux Framework which had become outdated and was no longer receiving the updates needed to keep the setup reliable. Over time, this contributed to performance issues, lagging and problems with the website's overall structure.
Rather than continuing to patch the same issues, I recommended replacing the outdated theme with a cleaner and more flexible foundation.
๐๐ก๐๐ญ ๐ ๐๐ข๐
After reviewing the existing setup, I recommended rebuilding the website using Hello Elementor theme and Elementor page builder.
The client approved the approach and I redesigned and rebuilt the website around the store's existing e-commerce requirements.
๐๐๐๐ฌ๐ข๐ญ๐ ๐๐๐๐๐ฌ๐ข๐ ๐ง
Reworked the website structure and redesigned key pages and sections to create a cleaner and more modern experience for the e-commerce store.
๐๐ก๐๐ฆ๐ ๐๐๐๐ฎ๐ข๐ฅ๐
Replaced the outdated Redux Framework-based theme with Hello Elementor giving the website a more flexible foundation for future development.
๐๐จ๐ซ๐๐๐ซ๐๐ฌ๐ฌ & ๐๐จ๐จ๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ
Rebuilt the website while maintaining the existing product structure and core e-commerce functionality required to run the store.
๐๐๐๐ฌ๐ข๐ญ๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง
Addressed issues associated with the outdated setup and improved the overall website structure, usability and maintainability.
๐๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐ฏ๐ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ
Reworked the website across desktop, tablet and mobile to provide a more consistent experience on different screen sizes.
๐
๐ฅ๐๐ฑ๐ข๐๐ฅ๐ ๐๐๐๐ฌ๐ข๐ญ๐ ๐
๐จ๐ฎ๐ง๐๐๐ญ๐ข๐จ๐ง
The new setup made it easier for the client to manage the website, make changes and continue improving the store without being tied to the limitations of the old theme.
๐๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ
- Outdated Theme Replaced
- Cleaner WordPress Foundation
- Improved Website Structure
- Better Conversions
- Better Maintainability
- More Enquiries
The client was very happy with the result.
What started as a website that had become difficult to maintain turned into a cleaner, more flexible WordPress and WooCommerce setup that gave Upstage Footwear a stronger foundation for the future.
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My career as a designer has never been a consistent one.
No straight line. No winning year on year. Honestly, the bumpiest journey imaginable to get where I am.
I started in this industry with a cracked version of Photoshop, running on a PC that would crash with anything I designed.
I once worked for a company on 12k a year and could barely make rent. But I did what I could, because I love what I do.
To anyone expecting perfection in your first year, think twice. Technology lets us get better faster, sure, but you still need the fundamentals of design and business. Without them you're just guessing at what's good, and your clients pay the price.
Take your time. The reality of success is still damn hard work. A social following doesn't pay the way you think it does not unless you know how to sell or create.
If I could give someone a piece of advice, it'd be this: Be patient, Be willing to give more than you take and don't rely on AI to do all the thinking for you.
How long have you been in this industry? Since I started this career, I have been a huge fan of your work. From which design period did you start to show the desired outcome after you joined?