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"I wrote a simple and engaging food and drinks article designed to inform readers while keeping the content clear, useful, and enjoyable to read"
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A FOOD WEBSITE DESIGNED TO FEEL LIKE A BRAND.
MisYum explores how bold art direction and thoughtful UX can turn a restaurant website into a memorable digital experience.
• Editorial visual direction • Distinctive food branding • Bold typography system • Intuitive product discovery • Conversion focused ordering journey
The idea was simple:
Don’t just make people hungry. Make them remember you.
Designed by WaxyWeb.
Just wrapped up a self-initiated branding + packaging project for WINK, a playful functional beverage concept.
The goal was to make functional drinks feel less clinical, less aggressive, and more fun.
I explored the strategy, playful typography, flavor system, and a 330ml can packaging system across:
• Yuzu + Ginger + Berry
The idea was simple: Function × Flavor × Personality.
Really enjoyed pushing this one from strategy all the way through packaging and art direction.
Would love to hear what you think of the final direction 👀
Clean!
Case Study: The "Curated for Two" Dining Experience
The Strategy: Redefining Socializing for Pet Owners
Most "pet-friendly" spots simply tolerate dogs. For this project, I wanted to showcase a business that truly celebrates them. The challenge was to market a unique service in a city where frequent rain often keeps pet owners isolated at home.
The Problem: Pet owners lack high-quality indoor spaces where they can enjoy a full meal alongside their pets. Usually, it’s a choice between a meal for the human or a walk for the dog—rarely both at the same table.
The Solution: I highlighted the business’s dual-menu concept: a curated experience for both humans and dogs. By showcasing the connected indoor lounge, I positioned the business as the premier destination for "date nights" with your dog, regardless of the weather outside.
The Execution: The content focuses on the shared joy of dining together. By visualizing the curated dog menu and the comfortable indoor lounge, the campaign transformed the store into a sanctuary for the local pet community.
this is everything omg.