Menu flyers for Wasabi Catering Co. š„
A well-known catering company that has a premium, bold and vibrant brand identity and that is exactly what I have done for them!
Integrated all the past event visuals to gain the customer's trust of quality service
Logo & Brand Identity Concept
A modern logo concept designed for Current, using a flowing āCā symbol inspired by movement, waves, and continuous flow.
The layered blue and turquoise forms create a sense of motion, energy, and connectivity, while the clean wordmark gives the identity a professional and contemporary character.
The concept was developed with versatility in mind, allowing the logo to work across digital platforms, websites, social media, marketing materials, and branded assets.
Sphynx or Markhor?
Two very different logo directions, built for the same brand.
One speaks to where the brand comes from.
āØThe other speaks to who the brand is for.
Both had a reason to exist. Only one could define the identity effectively.
Which one do you think the client chose?
And if youāre curious about the thinking, debate and decisions that led to the final direction, Iāve broken down the full story in this post.
Markhor for me. The Sphynx is the cooler illustration, but the Markhor can carry a whole brand system without getting tired. One is a mascot, the other is an identity.