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Creatives on Contra have earned over $150M and we are just getting started
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Why is everyone turning their logos into disco balls? 🪩
Spotify’s anniversary stunt works because it’s rooted in their DNA—it’s music, it’s celebratory, and it’s meant to be temporary. But turning every other logo into a disco ball just to chase a trend? That misses the point of brand identity.
I started thinking: If I were on the Claude design team and tasked with exploring this 3D/skeuomorphism trend, how would I approach it? I wouldn’t force a disco ball. I’d lean into their core identity: refinement and precision.
Meet the "Gem of Wisdom."
I reimagined the Claude mark as a precious gemstone—tactile, multi-faceted, and premium. By treating the logo as an object of value rather than just a flat icon, I wanted to bring it into a space that feels tangible and intentional.
Process: I used Gemini to generate the initial assets and video iterations, focusing on achieving realistic light refraction and depth.
👇 Do you think brands should blindly turn their logo into a disco ball to jump on a trend, or should they adapt the core concept to fit their own unique identity?
For fun, I guess 🤷🏻♂️
Which one feels stronger?
Built one entirely from scratch in Framer.
Prompted the other to Claude as a creative partner.
Curious if you can tell which is which. Write in comments below ->
37 voted
66%
19 voted
34%
56 votes
Closed
Both are well done with precision, great job
ERP design sounds boring until you realize it’s where product logic, business operations, and user psychology collide.
Here’s how we designed a fashion ERP SaaS platform from 0→1 MVP to 1,211 hours of product evolution: Check it out
Great Work..
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