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Taste Test
Two directions. One skincare brand.
I explored two different visual identities for the same luxury skincare experience.
A — refined, soft, and editorial.
B — cinematic, organic, and expressive.
Both are designed to feel like a real premium brand — not just a landing page concept.
Which direction would you choose: A or B?
1 vote
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I explored a motion blur effect to add movement and energy to the jewelry campaign, so which direction works better for LUMA?
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Pendant as a hero feels insanely premium! The contrast between the sharp jewelry contours and the soft motion-blurred background really brings out the "Sculpted by Motion" concept. Beautiful execution! 💎✨
The 2nd concept is so clean 😍
Usually it's the smallest details that make the biggest difference.
Nothing that screams for attention - but together, it makes the whole piece feel more alive.
Good motion doesn’t always need to be noticed. Sometimes you just feel that it’s better.👌
What do you think?
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Animated is good but you can make a loop to align it