Working on some updates on my portfolio, comparing Montserrat and Playfair Display for headings.Working on some updates on my portfolio, comparing Montserrat and Playfair Display for headings.
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The first one is easier to read but if you want to keep the elegance, you may want to balance the H1 like on the Montserrat version and its all good. Love the butterfly and "Let's find out!" 😊
Which shade would you shoot? One is cool and airy: coral pearl in a frosted twisted case, chrome collar and a steel arc, ice blue set with a soft lit circle behind it.
The other is warm and severe: deep plum on a faceted black case with gold banding, black marble disc, acid green walls and one hard shaft of light cutting across the floor.
One opens up. The other closes in. 👇 #brandconcept #beautybranding #artdirection
Some new hero concepts focused on the brand theme.
Clear stats and recent acquisitions,
All brought together on one page.
My focus was simple: clearly communicate what the brand does.