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A store owner reached out to me a while back. She was spending money on Instagram ads every month and barely breaking even.
She thought the problem was her targeting. Or maybe her product photos. She had already tested three different ad creatives.
I asked her to send me the store link before we talked about any of that.
Her store was loading in 6.2 seconds on mobile. The product page had no reviews. The checkout button was below the fold on iPhone.
The ads were fine. The store was the problem.
We fixed the store first. The same ads she had been running started actually converting.
That's usually how it goes. If your store is slow or broken in the wrong places, no amount of ad spend will save it.
DM me your store link. I'll tell you what I see.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Your rebrand isn't going to fix your pipeline.
I've sat in the kickoff call where a founder says it out loud: "Our brand doesn't match the product anymore, and I think that's why deals are stalling."
Sometimes it's true. Most of the time, the brand is the one thing they can control when the harder stuff feels stuck.
Here's the test I run before I'll take the project:
If your sales team started saying a sharper version of your positioning tomorrow, would deals move? If yes, you don't need a rebrand. You need a messaging fix and a website that actually reflects it.
A real rebrand is for companies at an inflection point: new category, new buyer, new stage, new product surface area. Not companies with a slow quarter.
The reason most rebrands don't move the needle is that they were never the bottleneck. The brand got blamed for a positioning problem, and six months later the logo is prettier and the pipeline looks the same.
Strategy before aesthetics. Always. Even if it means telling a client they don't need what they came to buy.
I've turned down more "rebrands" in the last 12 months than I've taken. It's the most counterintuitively good thing I do for my pipeline.
Not everyone is willing to turn down work for the greater good of the project as a whole. Love your commitment to integrity 🙌
I help brands and entrepreneurs build Shopify stores that don’t just look good they convert.
From custom design to full store setup, I focus on creating a seamless shopping experience that turns visitors into paying customers.
You’ll get a clean, modern, and mobile-optimized store built with proven conversion strategies.
What’s included
1. Custom Shopify store design tailored to your brand
2. Mobile-responsive, clean layout
3. Conversion-focused UX (clear CTAs, structure, flow)
4. Full store setup (products, payments, navigation)
5. Basic SEO + analytics setup
Why work with me
I focus on results not just design.
Every decision is made to improve user experience and increase conversions.
Clear communication, fast delivery, and attention to detail guaranteed.Have a project in mind? Let’s build a store that actually sells.
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