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CLARITY SHAPES ATTRACTION
In my Work section, I have shared through my writing “why I decided to build Manjot Kaur Writes” and mentioned that I have not followed the path of cold DMs to find clients.
This made me think about INBOUND and OUTBOUND ATTRACTION.
Because some people believe INBOUND ATTRACTION does not work and that OUTBOUND ATTRACTION is necessary to find clients.
But I feel there is something worth looking at from a different perspective.
“Both approaches are FOCUSED on moving the work forward, without making the chase the centre of the process.”
Instead of MAKING ONE the winner of the race, I feel we should make decisions with a BALANCED APPROACH.
“Every journey is different.”
“Every mindset is different.”
“We all have different perspectives.”
For me, the bigger question is:
(Where does CLEAR POSITIONING fit into both?)
Whether it is INBOUND or OUTBOUND, the approach is different.
In INBOUND,
A founder or a client may visit our profile themselves.
In OUTBOUND,
We may take our profile and work to them.
But in both cases, THE CLIENT should understand from our side:
“What can I actually help them with?”
I feel this is where POSITIONING BECOMES IMPORTANT.
If the POSITIONING IS UNCLEAR,
Someone may visit the profile but leave without understanding the relevance of the work.
Similarly, someone may receive the DM
But still not understand WHY THE WORK is relevant to their problem.
So, for me:
Attraction may bring attention.
But clear positioning helps to turn that attention into understanding.
I do not see INBOUND and OUTBOUND ATTRACTION as competitors.
ONE FOCUSES on how people reach us.
The OTHER FOCUSES on how we reach people.
The approach may be different, but the clarity around our work still matters.
Would love to know different perspectives on this.
#BrandPositioning #ContentStrategy #InboundMarketing
#OutboundMarketing #PersonalBranding #ContentWriting
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