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Cute Cat Grooming Price List (Canva Design)
Turned a plain text price list into a cute pastel purple menu. Organized the cluttered services into three clear categories (Packages, Baths, and Trims) with adorable cat doodles to make it clean and easy for customers to read.
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When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
Most gaming studios by default go with loud neons, aggressive shapes, and cluttered graphics. For Thorn, I went the opposite way, pure visual restraint.
Built a clean, modern wordmark paired with a dark palette, a sharp burnt orange accent, and locked-in brand guidelines so the identity stays consistent everywhere.
You can check out the full case study here: ThornCaseStudy
Going quiet and restrained for a gaming brand is a genuinely bold call when the whole category defaults to loud neon. Did you have to talk the client into that restraint, or were they already tired of the usual aggressive gaming look?
Such a strong final result!