One address, two ways to live in Dubai. One rises over the marina at night, all glass and glow, t...

One address, two ways to live in Dubai. One rises over the marina at night, all glass and glow, t...One address, two ways to live in Dubai. One rises over the marina at night, all glass and glow, t...

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Nikola Mutovdzhiyski

pro

• Jul 30

One address, two ways to live in Dubai.

One rises over the marina at night, all glass and glow, the city skyline reflected in an infinite pool.

The other settles into the desert at golden hour, carved stone and mashrabiya, calm as the sand around it.

One belongs to the water. One belongs to the earth.

Which horizon is home? 👇

#brandconcept #luxuryrealestate #artdirection

7 voted

54%

6 voted

46%

13 votes

Closed

Emeelya Urueshe

• Jul 30

Home for me is Marina Horizon.

Abdul Haseeb

• Jul 30

Exceptional art direction! Blending modern luxury with traditional mashrabiya elements creates such a rich cultural identity. Tough choice, but the desert horizon hits different.

Vara Creative

pro

• Jul 30

Love the contrast between water and earth. For the campaign materials, are you planning to showcase them side-by-side or launch them as separate collections?

Nikola Mutovdzhiyski

pro

• Jul 30

Thanks! I'd keep them as two separate collections but launch them together, so the water-vs-earth contrast is the whole story. Side by side they sell each other. The campaign works better as a single "two horizons, one house" moment than two isolated drops.