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B2B SaaS Pricing Models: How I 3X'd Trial Conversions for a MarTech Platform
Wrote comprehensive 4,200-word SEO pillar article for US-based B2B SaaS client. Targeted high-intent keywords: "B2B SaaS pricing", "usage based pricing", "per seat pricing model".
Results in 90 days:
Ranked #2 on Google for main keyword + 14 related terms
3,800 qualified organic visits/month from US decision makers
4.7% trial-to-paid conversion vs 1.2% site average
Generated $38,000 MRR directly attributed via HubSpot tracking
Full keyword research, competitor gap analysis, and Surfer SEO optimization included. Article now drives 22% of company's new revenue.
Skills: SEO Writing, B2B SaaS, Content Strategy, Surfer SEO, Technical Writing, Ahrefs
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
3 mistakes wig brands make with their blog that kill Google traffic:
1. Writing about "our products" instead of "how to care for wigs"
2. Posts under 800 words can't rank
3. No keyword in the first 100 words🤦♀️
I write SEO articles that fix all 3. DM me "WIG SEO" for a free topic idea.
B2C CASE STUDY: Gift & Celebration Brand
Budget: $3,500
Timeline: 2 weeks
Client satisfaction: "Game-changing"
Project: Givva (Gift Experience Platform)
Industry: E-commerce / Gifts / Celebrations
Business Model: D2C (Direct-to-Consumer)
What we delivered:
Version 1 (Dark, luxury): Premium gift positioning
Version 2 (Light, minimal): Modern aesthetic appeal
Version 3 (Dark, storytelling): Emotional connection focus
Version 4 (Dark, celebration): Community-driven moments
Client feedback:
"We thought we needed ONE perfect design.
You showed us we needed to understand our FOUR different customer types.
Now we can target each with the right message.
This is game-changing."
What made the difference:
→ Multiple audience research
→ Strategic variation creation
→ Clear conversion strategy per version
→ Client education on segmentation
Built in Framer.
Delivered in 2 weeks.
Client now testing all 4 versions with real traffic.
This case study is for:
✓ E-commerce brands
✓ Gift/celebration companies
✓ D2C startups
✓ Brands with multiple customer segments
Swipe to see all 4 versions →
Running a B2C brand with multiple customer types?
Comment "B2C" - Let's create your strategic variations.
Love the attention to detail here. The final result looks incredibly refined.
Project Overview
I partnered with Goodness Lover, a gut-health and wellness education brand focused on helping people improve their health through science-backed supplements, courses, and expert-led educational programs. The goal was to redesign their Kajabi website experience while improving how their digital courses were organized, presented, and delivered to users.
The brand had already built a strong reputation in the wellness space, with over 1.6 million people engaging with their educational content and programs.
Amazing!
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