High-Performance Women's Activewear Email Marketing StrategyHigh-Performance Women's Activewear Email Marketing Strategy
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Samuel Oseni
• May 5
Silvertraq builds high-performance women's activewear for the woman who moves every day — whether that's a 5am run, a HIIT class, or a Saturday errands run that somehow becomes both.
Their buyers don't want generic gym wear. They want fabric that moves with them, support that holds, and a brand that actually gets what active feels like.
A 5-email welcome flow built around that woman. Email one introduces the brand without the corporate handshake. Email two earns trust through the product story. Email three brings social proof from women who actually train in it. Email four spotlights the best sellers. Email five asks for the first purchase — clearly, confidently, without pressure.
Built for Klaviyo. Designed for women who move.
KlaviyoEmail AutomationEmail Marketing DesignFigma
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