CATCHLIGHT Brand Identity for Packaging and ClothingCATCHLIGHT Brand Identity for Packaging and Clothing
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For CATCHLIGHT, I wanted one mark to work on both packaging and clothing.
This self-initiated concept uses a walker built from a head pin and three bands in mid-stride. The same mark becomes a window in the box and a print on the T-shirt, connecting the packaging to what is inside.
Where does the walker work best for you: the box window or the T-shirt?
Celia's avatar
Nice 🔥
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