It can be anything 🖍️ Spent the past week designing BLOB, a creative play brand for kids built on one idea: the best toys don’t show children what to make, they just hand over good tools and get out of the way. No finished picture on the box to copy. Just a shapeshifting mascot with no fixed form, a coral-red face that turns up on every product, and markers in colors named things like Tomato Splash and Grape Mood. 🎨 Sometimes the boldest thing a kids’ brand can say is: figure it out yourself.