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Designed a responsive email marketing template in Figma for a premium skincare brand concept, focusing on the intersection of brand identity, conversion, and usability.
The goal was to create an email experience that feels polished while remaining practical for real-world email marketing and Klaviyo implementation.
I focused on:
• Clear visual hierarchy and content flow
• Strong, conversion-focused CTAs
• Consistent typography and brand styling
• Responsive desktop and mobile layouts
• Reusable Figma components
• Product-focused content sections
• Practical email design constraints
Good email design isn't just about making an email look beautiful. It should guide the reader naturally from attention → interest → action while staying consistent with the brand.
Built in Figma as part of my ongoing UI/UX and digital product design work.
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