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🌊 THE DOME OF THE DEEP 🌊
concept:
Beneath the waves lies Aquora, a hidden underwater metropolis protected by a colossal energy dome that separates its people from the dangerous outer sea. Powered by the radiant CapCore, the city flourishes with advanced technology, vibrant marine life, and peaceful mermaid communities living in harmony beneath glowing towers and bioluminescent skies.
Yet beyond the safety of the Dome lurks Rubbache, a growing menace born from centuries of discarded plastics, toxic chemicals, and ocean pollution, which has evolved into a living force capable of corrupting everything it touches. To defend their world, Aquora's elite mermaid guardians patrol the waters beyond the Dome armed with powerful CapCut weapons, advanced purification tools designed to capture, cleanse, and contain Rubbache before it can spread.
While the citizens enjoy peace and prosperity within the city's shimmering boundaries, the guardians tirelessly fight in the darkness beyond, standing as the final line of defense between a thriving civilization and an ocean consumed by pollution. Their mission is not only to protect Aquora, but to restore balance to the sea itself—because every light that shines within the Dome exists only because someone is brave enough to guard the waters beyond it. 🌊✨🧜♀️⚔️
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CapCut — The Art of the Cut
Main Direction Tag
Direction A: CapCut as a Different Industry
Concept Statement
CapCut The Art of the Cut reimagines CapCut as a Mediterranean heritage design maison, built on the oldest form of "cut and assemble" in history: the mosaic.
Long before timelines and keyframes, the Mediterranean was full of master editors. In Carthage and Roman Africa, artisans cut thousands of tiny stone tiles — tesserae — and placed them, fragment by fragment, into mosaics that still glow on the floors of the Bardo in Tunis two thousand years later. That is editing at its origin: take many small pieces, place them with intention, reveal a whole greater than its parts.
In this world, the scissors in the CapCut logo are no longer a UI icon — they are the artisan's blade. Every project is a mosaic, every cut is a tessera, every export is a masterpiece revealed. The palette is drawn from the coast: Sidi Bou Said cobalt, chalk white, sun-baked terracotta, and brass. The brand speaks slowly and confidently, like heritage — but moves like modern AI. It stays true to CapCut's spirit: still the creator's companion, the thing in your hands that turns scattered fragments into something whole. We just gave that idea a 3,000-year-old soul.
I built the entire identity inside CapCut Design Studio logo system, key visuals, packaging, merchandise, app UI, and brand story iterating with its AI agent directly on the canvas.
Cut. Place. Reveal.
Project Information
Creator: Lotfi Harbaoui
Work Title: CapCut — The Art of the Cut
Main Direction: Direction A CapCut as a Different Industry
Contact: lotfiharbaoui84@gmail.com
LinkedIn: https://www.linkedin.com/in/lotfi-harbaoui-195009224/
X: @Luka_Web3_
So nice
For the Contra & CapCut Design Studio challenge, I leaned heavily on the CapCut AI agent and reimagined CapCut as…
CatCup: a streaming platform designed for cats.
SLOGAN: Definitely not your cup of tea. Entirely your cat’s.
Watch the demo video to see the complete brand and design system that we created together.
I didn’t stop at the concept...
There’s a prototype website featuring trailers for TV shows (yes, for cats! 😸).
Take a look: https://catcup.vercel.app/
Promo video for Valeria and Gary Lipovetsky and their Creator Method event. Let me know what you think 💭
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