Some designers are obsessed with removing friction. Usually, they’re wrong. 

When it comes to high stakes fintech "invisible" is a bug, not a feature. 

We designed the Tithe onboarding with a mandatory slide to confirm. One second of friction to ensure a lifetime of trust. 

Don't just make it fast but rather feel right.

The slide-to-confirm is a nice touch. For financial decisions, that extra moment of intention makes sense.

More visuals from the rejected brand direction I shared earlier.

Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.

Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.

Curious why this one was rejected? I’ve shared the story in the first comment✨

Nazariya Living is a premium carpet and home décor brand shaped by craftsmanship, culture and the stories objects carry into our homes.

This direction brought that idea to life through a seal-inspired logo, archival textures, unexpected colours and editorial typography, creating...