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Developed a dynamic and high-performance digital platform for a modern skateboard brand. The project featured a sleek dark-mode UI, fluid user-flow animations, and an immersive e-commerce experience. Built to elevate brand authority and engage a passionate skate community.
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I designed and built this hero as a concept for Nation, an AI store builder for first-time sellers. You write one sentence, and Nation builds the store, runs the ads and ships the orders while you approve each step
The brief asked for “a nation, not a SaaS.” A nation is somewhere you travel to, so the hero is a boarding pass for one trip: JOB → OWN, from your 9-to-5 to your own store. The ticket’s only highlight is “First sale,” which promises money without promising a number
Before the ticket I tried a flag, a passport, a main street of shops and a shipping box. The box didn’t make it, but its airmail stripes ended up on the stub
On the live page the two torn halves of the ticket snap together, the page builds around it, and hovering flips it to the back. Below that, one real seller’s story explains the product with the interface set into the sentence
Live site: nation-site-xi.vercel.app
Concept work, not affiliated with Nation
The boarding pass idea for "JOB to OWN" is clever. Love that the ticket tears apart as the page builds.
dithered reads calmer against the blue pill icon. pixelated competes with the card edges more.
Both look great, but A feels more memorable at first glance.