Solano — Skincare Brand Identity & Packaging

For Solano, I wanted to create a skincare brand that felt warm, confident, and contemporary without falling into the usual clinical skincare aesthetic.

The identity was built around a simple sun-inspired symbol, an understated serif wordmark, and a terracotta, cream, and earthy brown palette. From there, I developed the packaging around a consistent visual language across skincare tubes, serum bottles, cream jars, cartons, and a curated gift set.

I also extended the brand beyond the products themselves into shopping bags, tissue, retail displays, editorial pieces, and branded delivery packaging to show how Solano could exist as a complete beauty brand rather than just a collection of products.

The result is a visual identity that feels natural and premium, but still approachable enough for everyday skincare.