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MAPLE LEAN is a health-focused brand specialising in low-sugar, high-protein products. The goal of this project was to craft a modern, clean, and dynamic visual identity that captures both natural quality and active lifestyle values.
Design Concept & Execution:
Iconography: Integrated a stylised maple leaf with a smooth syrup drop and leaf layer to symbolise purity, nutrition, and health.
Typography: Bold and modern sans-serif typography ("MAPLE LEAN") ensuring high legibility and strong brand presence.
Colour Palette: A natural, warm palette featuring tones of amber gold, leaf green, warm brown, and dark charcoal to emphasise health and energy.
Versatility: Designed full stacked, standalone icon, and wordmark variations to ensure seamless adaptability across dark and light backgrounds, packaging, and digital media.
Tools Used: Adobe Illustrator, Inkscape
The network for creativity
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