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Recently, I took part in a design competition by Designer Briefs.
For my brief, I developed a complete brand system for Rocco´s.
The goal was to create a visual identity that feels distinctive, consistent and flexible across different brand touchpoints.
I worked on the overall art direction, logo system, colour palette, typography and supporting visual elements, building a system rather than just a standalone logo
Brand DesignLogo DesignPackaging DesignAdobe IllustratorFigmabrandinggraphicdesigngraphicsdesignerlogomark
The network for creativity
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Introducing Anchor - a bold fitness brand identity built for people who train with purpose. From performance apparel and lifting accessories to powerful campaign visuals, every detail is designed to move with strength, focus, and confidence.
A complete branding concept for a modern fitness lifestyle brand.
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Pét Pals is an identity for rosé pét-nats made for Fête de la Musique 🎺
Made for 21 June, when music spills into the streets, squares, bars and gardens of France. Three low-intervention rosés. Three personalities. All made to be served cold, passed around and enjoyed wherever the sound takes you. Hear something good? Follow it. Spot your people? Join them. Pét Pals goes where the music goes.
Good wine. Loud music. Your pals.
You can read the full case study here.
Looks good!
When designing a music app, most teams start with the player screen.
We did too. It's the obvious center of gravity.
But when we worked on this concept, we noticed something. The player was the least interesting design challenge. Every music app has a player. Not every music app knows what you actually listen to.
So we built around the intelligence layer first Sound Intelligence. 18h 42m of listening time. 239 songs played. Peak listening 9 PM–12 AM. Genre distribution mapped across Lo-fi, Pop, R&B, and Others in a horizontal bar system that makes your taste visible at a glance.
The player came second. The library came third. And the AI Discovery panel 24 tracks, 96% match came last, because by the time a user reaches it, the app has already proven it understands them.
What we noticed was that designing analytics before aesthetics made the whole product feel smarter. The visuals followed the data, not the other way around.
Does your music app know you as well as this one does?
Love how intuitive this mobile app design is