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Introducing Anchor - a bold fitness brand identity built for people who train with purpose. From performance apparel and lifting accessories to powerful campaign visuals, every detail is designed to move with strength, focus, and confidence.
A complete branding concept for a modern fitness lifestyle brand.
#BrandIdentity #FitnessBranding #SportswearDesign #LogoDesign #BrandDesign #CreativeDirection #GraphicDesign
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Love it
more glimpses of iki 🍵
the project is almost finished, and i should be wrapping everything up next week.
it’s been a fun one to work on, especially seeing how the initial concept has evolved into a complete visual identity.
excited to share the final result soon :)
