The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Can AI Create a 90s-Style Toy Commercial?
I challenged myself to create a fictional 90s-inspired toy commercial for "Mi Primer Prompt (My First Prompt)", combining Creative Direction, 3D Modeling and Artificial Intelligence into a single production workflow.
Although the final piece is only 54 seconds long, it followed a production process very similar to a real advertising campaign.
Creative Process
🎵 I wrote the song lyrics and used AI to produce the music.
🎨 I developed the art direction, inspired by the colorful and over-the-top toy commercials of the 1990s.
👩🎤 I designed the main characters and created character reference sheets to maintain visual consistency throughout every scene.
🧸 Since the toy is the hero product, I first modeled and rendered it in 3D. The render served as a visual reference to keep the product consistent across all AI-generated shots.
🎬 Each scene was generated with AI, including accurate lip synchronization with the original song.
🎞️ The final edit and post-production were completed in Adobe Premiere Pro.
More Than AI
The most interesting part of this project is that AI wasn't responsible for the creative decisions.
The concept, storytelling, visual identity, art direction, character design, scene planning and product design were all defined before generating a single frame.
AI accelerated the production. Creative direction shaped the final result.
This project demonstrates how AI can become a powerful production tool when combined with concept development, storytelling, 3D visualization and a structured creative workflow.
I'd love to hear your thoughts.
Do you see AI replacing traditional advertising production, or becoming another creative tool alongside photography, CGI and video production?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
the menu, now in motion ✦
A series of short-form videos created for the visual menu of La Terraza de Alba in collaboration with Gourmeats. Each piece captures the preparation, textures and final presentation of a different dish, transforming the traditional menu into a more immersive and appetizing visual experience.
Videography • Editing • Food Styling Content
This is awesome
3D Yoga Studio Visualization
Recently, I Completed a 3D yoga studio visualization for a client, showcasing a modern wellness space with serene lighting, minimalist interiors, and carefully selected materials. The project focused on delivering realistic visuals for design approval and presentation.
Nice
3D Luxury Bedroom Design
A luxury bedroom design focused on creating a sophisticated, comfortable, and relaxing interior. I developed the space with carefully selected furniture, elegant materials, lighting, textures, and decorative elements. The 3D visualization brings the concept to life with realistic details and a refined atmosphere, showcasing how modern luxury can be combined with functionality and comfort.
