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In an increasingly digital marketplace, pet-related brands often struggle to balance professional credibility with the warmth and emotional connection their customers crave. This project involved the development of a comprehensive, hand-drawn icon and doodle bundle, designed to inject personality, approachability, and creative flair into diverse pet-themed content, from social media aesthetics to full-scale web interfaces.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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It's beautiful ❤️
We just wrapped a product design project for StitchedHealth, a clinical education platform built to improve how healthcare professionals make real-world decisions.
The product had strong content from day one.
Expert-led clinical discussions, real-world case scenarios, peer reasoning comparisons, evidence alignment. The foundation was already there.
What it needed was an interface that could carry all of that without overwhelming the people using it.
Clinicians are time-constrained. They don't have patience for friction. And the content they're working through (complex, layered, high-stakes) can easily become a cognitive wall if the design isn't doing its job.
We took a lot of design inspiration from conversational AI products like Perplexity. Content streams in as users move through each scenario, and they can interact with it through open prompts or structured questions. The whole experience feels modern without losing the clarity that a clinical audience needs.
So we focused on a few things:
Clearer decision moments to guide engagement
Simpler peer insight surfacing to reduce cognitive load
Smoother transitions between steps to keep momentum
The result is a platform that feels approachable without being dumbed down. A clean progression from expert-led video through interactive case work, peer comparison, and evidence alignment.
If you're working on a product in a complex space and the experience isn't keeping up with the content, that's usually a design problem, not a content one.
Book a call and let's talk about it: cal.com/jacob-lovett
9
This is so clean
🚧WIP for web app
🔥Goal is going well client is happy with results
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Great execution on maintaining readability throughout the layout.
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