PROJECT TITLE

Women’s Wellness Consumer Research & Customer Discovery

PROJECT DESCRIPTION

I developed this consumer research project to demonstrate a structured approach to understanding women’s experiences, purchasing behavior, pain points, and unmet needs related to recurring lower-back discomfort.

The research approach focuses on listening to consumers without pitching a product or leading participants toward a particular answer.

RESEARCH OBJECTIVES

• Understand consumers’ real experiences with recurring lower-back discomfort. • Explore how they currently manage the problem. • Identify products and solutions they have previously tried. • Understand what influenced their purchasing decisions. • Discover what they liked and disliked about existing solutions. • Identify problems and frustrations that remain unresolved. • Understand what consumers wish existing products could do better. • Identify recurring patterns and opportunities for product development.

RESEARCH METHODOLOGY

Research Planning Define the research objectives and target participant profile.

Interview Guide Development Create clear, open-ended, and neutral questions designed to encourage honest responses.

Participant Screening Establish appropriate criteria for identifying relevant consumers.

Consumer Interviews Use short, structured conversations to explore participants’ real experiences, behaviors, and preferences.

Qualitative Analysis Organize responses into themes and identify recurring pain points, behaviors, preferences, and unmet needs.

Insight Development Translate research findings into practical insights that can support product development and marketing decisions.

KEY RESEARCH AREAS

Customer Experience Understanding how consumers experience and manage recurring lower-back discomfort.

Purchasing Behavior Exploring what consumers purchase, why they purchase it, and what influences their decisions.

Existing Solutions Understanding what consumers have tried and their experiences with those solutions.

Customer Pain Points Identifying frustrations and problems that remain unresolved.

Unmet Needs Discovering what consumers wish existing products or solutions did better.

EXPECTED DELIVERABLES

• Research objectives • Participant screening criteria • Neutral interview guide • Consumer interview framework • Qualitative findings • Customer pain-point analysis • Purchasing behavior insights • Unmet-needs analysis • Recurring themes and patterns • Actionable recommendations • Research summary/report

MY APPROACH

My approach is centered on listening before recommending.

The goal is to understand what consumers actually experience, what they have already tried, what they liked or disliked, what problems remain, and what opportunities may exist to create better solutions.

This project demonstrates my ability to structure consumer research, conduct qualitative discovery, organize customer insights, and communicate research findings clearly and professionally.

SKILLS

Consumer Research Market Research Customer Discovery Qualitative Research Consumer Interviews Customer Insights Research Analysis Research Writing Product Research