Carving a distinctive identity in an oversaturated fast-fashion and e-commerce market was the primary objective behind my recent visual identity project for RU’ASĀ.

Instead of following the category’s usual minimal geometric symbols, we built the identity around a Sphynx cat mascot. A symbol of originality, individuality and rebellion.

After hundreds of iterations, it became a mark RU’ASA could confidently own and build recognition around.

More from the project soon! but how do you see a mascot-led logo working in e-commerce fashion? Would love to hear your thoughts.:

Absolutely incredible.

midday: a bold, modern sandwich brand built to be fresh, playful, and impossible to ignore. branding isn’t just about a logo; it’s about building a system people remember. every decision from the bold typography and vibrant palette to the playful mascot and minimal layouts was made to give Midday a distinct personality that feels fresh, approachable, and memorable across every touchpoint.🥪🧡

(brand identity, restaurant branding, food branding, visual identity, logo design, brand strategy, packaging design, menu design, hospitality branding, creative direction, typography, mascot design, graphic design, restaurant marketing, branding designer)

Looks so good!