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Cars & More — Brand Identity
Built around a custom C+M monogram, with a visual system inspired by speed, precision, and modern automotive culture.
From the core mark to typography, color, and real-world applications, the goal was to keep the identity sharp and recognizable wherever the brand shows up.
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A little look at how Nazariya Living stands apart from its category.
On one side, familiar visual conventions. On the other, an identity with its own character, rooted in stories worth keeping.
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That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.
Metive - B2B Analytics SaaS Brand Identity
Metive is a B2B SaaS analytics platform that helps business leaders turn performance metrics into clear strategic direction. Most data software focuses solely on the logo, ignoring how typography, colors, and UI interact. As a result, they feel overly technical and hard to grasp. Our goal was a brand identity uniting mathematical precision with a calm, approachable aesthetic.
We built a cohesive design foundation by pairing the strictly structured "m" monogram with Jokker as the official brand typeface to project a sharp executive tone. We restricted our palette to a disciplined single hue family using Maya Blue, Persian Blue, Prussian Blue, and Periwinkle, ensuring high-density dashboards remain spacious while product data takes center stage.
The result is a scalable and cohesive identity system spanning product interfaces, typography guidelines, web platforms, and social channels, giving Metive an authoritative yet inviting market presence.
Looking for the closer details? See the complete project here!
What do you think about this design? Let me know your thoughts in the comments!
One hue family from Maya to Prussian Blue is such a disciplined choice, and a gift for whoever builds the charts later. The question we always ask on template projects: did you define which blue means "us" vs "competitor" in comparison charts? That's where single-hue palettes get tricky.