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CAPCUT PADEL CLUB.
Reimagining CapCut as something completely different.
CapCut Padel Club explores what happens when a creative tool becomes a lifestyle sport brand.
The idea started with a simple question: What if the same energy that helps creators make videos helped people create moments on court? I built a full brand system including identity, merchandise, apparel, equipment, social campaigns, environmental graphics, and a visual language inspired by movement, editing, and play.
Your Cut. Your Court.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Client’s choice vs. Designer’s choice 👀
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
21 voted
44%
27 voted
56%
48 votes
Closed
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.
Marigold is a one day concept for envato's human by design challenge. i set the direction in real photography first then generated against that standard.
One idea, held all the way through: name, object, photography, palette, motion.
That's the whole pitch for how I work.
AQUILIFER — a brand I built around this: jewelry as something carried, not worn.
The name comes from Roman military rank. The aquilifer carried the standard, the one thing the legion couldn't afford to drop.