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New launch! For the new Klaaryo rebrand and relaunch, me and @Arsen Airyan created a short reel.
Dive in, or find out more in the full case study here on Contra! https://contra.com/p/LgXmlZPA-klaaryo-branding?r=dario_ferrando
Amazing!
Clean motion and a sharp rebrand — feels really cohesive 👏
Ty Mehfooz!
A rebrand AND a full reel to go with it — love when the launch is as well-crafted as the work itself! The Klaaryo identity looks so clean and conversational. The tagline "Conversations that move talent" is really memorable.
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Another quick project ⚡️ but with a slightly different approach.
Worked closely with the marketing team on this one.
We were building a landing funnel, but instead of starting from the lead magnet, we started from the end.
First, we created the full course page to test if the offer would actually be interesting for the audience.
The page was used for ads, with a form to see if the program fits the user – and if the user fits the program.
Only after that, we built the checklist lead magnet funnel to bring cold traffic and warm it up before sending people to the course page.
Projects like this are always fun because it’s not just design – it’s real marketing logic, testing, and iteration 🚀
Building the course page first to validate the offer before creating the lead magnet is genuinely smart strategy. Most people do it backwards. This is design thinking meets conversion logic.
Working on a Framer Landing page and I am trying to figure out if I should go for the animated background or not.
2 voted
7%
28 voted
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Closed
Weldone Florence
Unused work doesn't mean it's wrong...
This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little.
How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)?
The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is.
It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning.
Just emphasising certain attributes over others.
I loved this direction. Thankfully I loved the chosen one too.
This is amazing 🔥
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