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CMD Careers
LinkedIn Specialists helping executive staff & companies.
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I went from averaging 500 impressions a day to 20,000 a day this past week.
Here's 3 things I am doing now that I wasn't a week ago.
Daily commenting, it's the easiest way to learn more about your industry, increase brand awareness, and come up with posting ideas.
Also contributes to our impression count so adding valuable insights to more popular players in your field can be a way to leverage greater audiences.
Targeted posts, I have two main day-to-day focuses, driving awareness to my employer and to my business.
So who is the main customer of my employer:
Top 5 ranked university students, e.g. LSE, Oxford, and Cambridge.
Decision makers at high-end service businesses e.g. Luxury residential homes, student accommodations, and summer school organisers.
Parent's or students seeking admissions support to these top universities.
What about for my own business:
Students seeking application guidance to graduate jobs and early careers opportunities.
Business and CEO's looking to grow their LinkedIn.
Senior professionals seeking CV and LinkedIn support.
Constantly updating my profile to appear much more like a landing page than a social profile.
No one is on LinkedIn to find friends, were all here to either find a job, build a business, or purchase a service.
If you want any of these things to happen you have to make it obvious and as frictionless as possible to do so.
If you need either LinkedIn support, careers support, or academical support, get in contact with me ASAP!
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"LinkedIn is the new Instagram"
So why haven't you made it work for your business yet?
I currently help over 10+ business with their day to day LinkedIn strategies and activities across the UK and US.
Alongside Jordan Fleck from Driven Media Group, we have integrated linkedIn strategy into multiple brands that were looking for something a little more targeted.
The owners were work with most reguarly have some common factors:
They already operate well-established business and have extensive local networks from their time within their industry.
These networks are bigger than they know and often underutilised as contacts have moved to new places and begun new ventures.
These companies aren't seeking fame, they want to increase awareness of their specific services within their target audience.
So how do we do this effectively?
We do not reinvent the wheel, we do not offer anything that is different in theory, our practice & execution is what delivers.
We focus on the already present strengths of our clients, their networks and warm leads.
From here we either generate new lists of mutual contacts through LinkedIn or we improve the quality of pre-existing lead sheets.
We stick to a regular and attainable quota, egarness is great but consistency is better.
LinkedIn allows for 100 connections per week so we'll do our best to find 100 suitable connections to make, we do not NEED to hit this, any business would rather have 500 genuine leads than 100,000 viewers.
We focus on activity over passive management.
In a time where AI dominates we find lots of issues with an automated or semi-automated approach. Humans still by from humans and it's often that personal connection that creates successful client relationships.
If you are a business owner and are unsure where to start, my inbox is open.
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Here's a 5 step LinkedIn frame work I used in the 2024/25 academic year to land a London-based full-time job as a 2:2 graduate from a non-target university:
Improve your LinkedIn.
Get a clear headshot, either using an iphone or go to your universities LinkedIn days, or even the post office, they provide free headshots.
Make a banner on Canva, it's free and easy, it takes 5 minutes and makes a difference.
Write clearly not about what you do but how good you are within your job compared to the rest.
Connect the only recruiters, hiring managers, personal assistant to CEO's, executive assistants of companies, and small business owners.
Send a tailored message to each, that is short, to the point, and doesn't ask for a job, but asks for advice.
Make it clear to those who view your profile the following: What can you do, who have you done it for, who do you want to do it for, and when can you start.
Match your LinkedIn strategy to your job application strategy.
If you' like a 1:1 session on how to do the last step, shoot me a message!
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We provide LinkedIn marketing assistance to businesses across the UK, US, and UAE. We've grown our own personal brand to 25,000 followers generating 1,000,000 impressions on an annual basis.
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"AI has ruined LinkedIn post performance..."
Across the last 9 days LinkedIn posting brought myself, my business, and my clients 129,000 impressions, of which 83,000 were new unique viewers.
This isn't the first time I've had a six figure week , I've had 7 separate weeks of 100,000 + post impressions and each time we have seen a rise in:
Booked 1:2:1s, leading to an increase in weekly revenue.
Outreach from business owners, leading to more sales calls to close.
Increases in traffic to both our business pages and our website, leading to greater awareness of what we do.
But what makes a 100,000 impression post in 2026?
The most important thing, is writing to your audience or target.
Who do you seek to help? If this is too vague a group then you need to niche down on who you can help the most through the simplest process and repeat this.
Address the problem that you seek to solve, the methods you use to do this, and the case study successes that you have.
Write it yourself, do not begin with AI.
Ai is great at many organisational, time consuming processes, in my opinion, it is not good at writing effectively for humans to consume, yet.
Write your own thoughts first, and if it is not to grammatical standard then use an AI assisted check.
Pick a topical question to theme your post around, you want people to input their thoughts in the comment sections.
The more people comment, the more you respond, the more LinkedIn will push your posts.
If you are consistently posting on LinkedIn and have seen a significant drop in performance from 2025, shoot me a message, I'd be happy to give you a 15 minute free LinkedIn audit!
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As a careers & LinkedIn support company we provide bespoke events & lectures at a variety of top academic institutions such as Durham University & various schools across the UK.
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We have worked with 25+ companies, company owners, and executives from across the UK, US, and UAE delivering a variety of LinkedIn, recruitment, and careers services.
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I help 10+ CEO's with their LinkedIn marketing efforts on a day to day basis, here are a few mistakes they were making before joining us.
1. No activity, seems basic and obvious but I was shocked how many CEOs pay monthly for LinkedIn premium to not use it.
You DO NOT need premium, I have had it for 1 month free trial, I never renewed it, I have grown to 13,000+ connections, sold my services on LinkedIn, and have created long-term partnerships for my business based on the page I have created.
2. A desire to make sales but actions to get impressions.
If you want to become an influencer then post more, post better, and post for impressions.
If you want to generate more sales, find more leads, speak to those you service, and track everything.
3. A lack of connection between their sales team and their social media efforts.
Social Media has exploded due to it's ability to collected information at scale.
Let whoever manages your social media pass their insights to your sales team, and then from there watch the magic happen.
If you are unsure of how to effectively operate your LinkedIn to service your business, give me a shout I'll be happy to tell you what I'd do if I was managing it.
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